*see below
By career- Creative Problem Solver. Social Media Strategist. Content Creator. Digital Marketing Expert.
By life - Travel Enthusiast. Breakfast Fanatic. Live Music Lover. Wannabe Florist.
University of North Carolina at Chapel Hill grad — Go Tarheels!
Like many modern day “social media professional”, my career path has been anything but linear - from reporting in Rio at the Olympic Games, photographing NASA’s telescope in the Atacama valley, to filming a solo racer in Race Across America to raise money for cancer research, the TL; DR: is I’m always up for an adventure.
My latest adventure? Working as a social strategist at creative and ad agencies over the last 5+ years. I've been immersed in the dynamic world of agency life working on many Fortune 500 inclusive of both B2B and B2C clients sharpening my skills across influencer marketing, social media strategies, paid media, campaign development, and community management (they weren’t kidding when they said your fellow social media manager wears many hats). What I’ve found is at the core of my professional experiences, one thing rings true - my love of storytelling. I love hearing human’s stories - it fuels the fire I have to travel to new places and meet new people, and has grown into a passion for diving deep into brand’s stories exploring not just what businesses do but why they do it. I love working in social media and I don’t just mean when my clients hit those successful KPIs - I have a passion for harnessing the power social media holds to tell an honest, true, and compelling story.
*Ask me about the time I got chased by sea lions before trekking through the Atacama Valley to create this photostory of the SOAR telescope stationed in the foothills of the Andes Mountains.