Videri Chocolate Factory

Social & Brand Strategy, Content Creation, Copywriting

This past year, I partnered with Videri Chocolate Factory to elevate online presence and refresh their social strategy. This initiative was aimed at harnessing the rich heritage and artisanal ethos of Videri, ensuring that each strategy and content pillar was not only a reflection of their craft but also an invitation to engage more deeply with the brand. Through a thorough process of audience analysis, content optimization, and strategic planning, I helped to create a cohesive and captivating social narrative that would enhance their digital footprint and foster meaningful connections with the local Raleigh community and chocolate lovers worldwide. In addition to brand strategy, I also handled their social creative and was lead in capturing and editing assets as well as writing the social copy.

Social-First Video & Copywriting Examples

Static Image Content Creation & Copywriting Examples