Volvo Trucks North America

Influencer Marketing, Social Strategy, Campaign/Product Development & Execution, Content Creation, Publishing, Paid Media Strategy

#WhatTheTruck Campaign - Opting for an unconventional strategy, we stripped Volvo’s brand new state-of-the-art VNL truck of all brand markers and strategically placed it at a bustling rest stop, adorned only with the hashtag #WhatTheTruck. This simple yet bold move sparked widespread curiosity and conversation, serving as a testament to the power of minimalist marketing in a digitally connected world. I spearheaded the social rollout crafting the comprehensive social strategy that amplified our message across various platforms.

Social Concept Samples